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Fortunate. That's how I feel about my professional experiences and adventures over these past years, encompassing the corporate
arena as well as small business and start up companies. The opportunities have been at the bottom and top of the ladder,
and on every rung.
Post college graduation my career started with Procter & Gamble, one of the leading CPG companies in this country. A
strong entrepreneurial streak led me to the March of Dimes, a national non-profit organization and then to Weight Watchers,
International, the most recognized weight-loss company in the United States. Next, the adventure led to a then new technology
company, Cellular One. I was among the first 10 employees hired and for eight years I rode the emerging cellular technology
explosion that is ubiquitous today. What a thrill ride it was.
A Director of Marketing position at Bright Light Visual Communications preceded my co-founding Sawyer Industries, Inc.,
a company that manufactures, distributes and sells food products for a social cause - raising money for the Boomer Esiason
Foundation for Cystic Fibrosis.

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| Boomer and Gunnar Esiason |
Taking a BBQ Sauce that was competing on the National BBQ Sauce Competition circuit (yes, there really is such a thing) to
hundreds of retail stores was another roller coaster ride. I've offered many silent thanks to Paul Newman and one personally
to his daughter, Nell, for creating a "give back" footprint. She, too, was working her booth at a national food
show.
Clean Environmental Technologies Corporation, another emerging technology company targeted to the hazardous waste industry,
offered me the director/executive vice president position, followed by Spirited Journey Marketing.
We are a marketing consulting company that has focused on the Real Estate and Mortgage industries, Law Practices, Cosmetic
Plastic Surgery, Technology and the Food Brokerage and Restaurant business.
25 + Years of Experience includes: ~ Created logos, brands, product labels,
websites, marketing materials and advertising campaigns;
~ Payroll Services ~ Local, State
and Federal Payroll Tax returns; ~ Bookkeeping
& Accounting Services;
~ Written press releases; ~ Managed media's interest in tough issues like cellular waves being linked
to brain cancer; ~ Hired and worked directly with celebrity talent to create integrated marketing campaigns;
~ Created budgets and lived by them; ~ Written newsletters for print and Web; ~ Provided
editing services to authors; ~ Created a not-for-profit fund raising event that received regional and national
media attention by arranging for a P&G corporate executive to walk from St. Louis, MO to Cincinnati, OH, carrying the
baseball that, upon arriving in Cincinnati on Opening Day, he threw as the ceremonial first pitch to open the Cincinnati Reds'
season.

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| Max |
Max,
my son, is a graduate of Full Sail University in Winter Park, Florida, with a bachelor's degree in Business Entertainment
Management. His happiness and accomplishments are those that bring me the greatest joy!
My deepest thanks and gratitude to my family and the many friends who have been a part of
the journey and adventure that we have shared.
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